One million square foot facility features an extensive suite of fulfillment technologies integrated by Element Logic, supporting one of North America’s largest and most advanced automated distribution operations.

VALENCIA, California — Element Logic and lululemon (NASDAQ: LULU) today celebrated the ribbon cutting of lululemon’s newest state-of-the-art distribution center (DC) in Brampton, Ontario, Canada. Spanning one million square feet, the facility represents the latest milestone in a 14-year automation partnership between the two companies and supports the fulfillment of lululemon’s growing e-commerce business across Eastern Canada and United States.

The Brampton DC features a major AutoStore system with 525 R5 pro robots and 292,000 storage bins, supported by approximately 24,000 linear feet of material handling equipment, an overhead monorail transport system, advanced omnichannel fulfillment technologies and a fully integrated software ecosystem. Together, these systems help support one of North America’s largest and most advanced automated distribution operations, strengthening lululemon’s ability to move product efficiently across stores and e-commerce. Developed and launched through a phased approach, the DC became fully operational in June 2026 following extensive planning, testing, training, and readiness activities. 

The Brampton facility—the largest AutoStore deployment in Canada and second largest in North America—reflects what is possible when long-term trust and technical execution come together at scale. We are proud to support lululemon with integrated automation that is designed around the needs of a complex, growing omnichannel network

said Krish Nathan, CEO of Element Logic Americas

The project reflects a comprehensive approach to automation, with AutoStore serving as the high-density storage and retrieval engine within a larger fulfillment environment. Element Logic’s role included helping bring together the robotics, conveyance, transport and software components needed to create a coordinated operation capable of supporting lululemon’s store and digital channels from a single large-scale site. 

“Since breaking ground in 2023, our new Brampton DC marks a significant milestone in the continued evolution of lululemon’s global supply chain. This facility expands our fulfillment capabilities in Canada and the U.S., enabling us to better serve our guests and operate with greater speed and agility.”

Ted Dagnese, Chief Supply Chain Officer of lululemon.

Element Logic first partnered with lululemon more than a decade ago on a modest automation project. That relationship has since grown into a global program spanning nine distribution centers across Canada, the United States and Australia, with Brampton serving as the partnership’s most ambitious project to date.

About Element Logic

Element Logic is a global technology company specializing in intelligent warehouse automation and software solutions. By integrating advanced robotics, data, and system orchestration, Element Logic helps customers unlock smarter, more efficient supply chain operations. For more information, please visit www.elementlogic.net/us

Media Contact

Gina Rotermund,

Head of Marketing

Element Logic Americas

Email: gina.rotermund@elementlogic.net

The post Element Logic and lululemon Mark Opening of One Million Square Foot Brampton Distribution Center, Showcasing 14-Year Automation Partnership appeared first on Element Logic US.

Melbourne, FL — June 16^th, 2026 – Element Logic, a global provider of warehouse automation solutions, and The Hillman Group, a leading provider of hardware products and merchandising solutions, celebrated the groundbreaking of Hillman’s new multi-purpose facility in Forest Park, Ohio.

The project reflects a close collaboration between the two organizations, built on a shared commitment to thoughtful planning, operational excellence, and long-term partnership. Since the earliest stages of facility planning, teams from Hillman and Element Logic have worked together to develop an approach aligned with Hillman’s business objectives and operational requirements.

Founded in 1964 and headquartered in Cincinnati, Hillman has grown into a leading provider of hardware-related products and solutions serving customers across North America. As the company planned for its new distribution center, it sought a partner capable of supporting the project from concept through implementation.

Element Logic was selected for its experience delivering complex automation projects and its collaborative approach to solution development. Together, the companies have spent more than two years planning and designing the facility, bringing together expertise from across operations, engineering, project management, and supply chain teams.

The Hillman Group is proud to reach this milestone and appreciates the strong partnership with Element Logic,

said Jon Michael Adinolfi, President & CEO of Hillman

“This new facility represents an important step forward for our business and reflects years of thoughtful planning and collaboration. We look forward to continuing our work with Element Logic as the project moves into its next phase.

Throughout the project, both organizations have emphasized partnership, transparency, and shared accountability, creating a foundation for long-term collaboration as the facility moves from planning into construction and implementation.

“Reaching this milestone is the result of tremendous collaboration between our teams,”

said Shannan Newsome, Senior Vice President of Sales for Element Logic.

“Over the past two years, we’ve built a strong working relationship with Hillman based on trust, shared goals, and a commitment to delivering the project successfully. We’re proud to celebrate this moment together and look forward to the next phase of the journey.”

The facility will incorporate a range of automation and material handling technologies designed to support distribution operations, with Element Logic serving as Hillman’s integration and implementation partner throughout the project.

“We are proud to partner with Hillman on this project and to celebrate this important milestone together,” said Krish Nathan, Chief Executive Officer of Element Logic Americas. “We are excited to help bring our vision to life.”

About The Hillman Group

Founded in 1964 and headquartered in Cincinnati, Hillman is a leading provider of hardware and related products serving retail, pro distribution, and industrial MRO customers. Over the last 60-plus years, Hillman has built a legacy of service and growth by forming strategic partnerships with North America’s leading home improvement, hardware, and farm and fleet retailers. Hillman differentiates itself from the competition with its dedicated field sales team of 1,200+ associates, direct-to-store distribution capabilities, and world class global sourcing and supply chain expertise. The company offers an extensive product portfolio of more than 111,000 SKUs, including fasteners (power screws, nuts, and bolts), hardware (builder’s hardware, door locks, rope & chain, accessories), project gear & supplies (gloves, work gear, paint & cleaning sundries), and key and engraving services (key duplication, auto keys, and engraving). Hillman is committed to delivering exceptional customer service, innovative products, and dependable solutions to its customers and regularly earns vendor of the year recognition from top customers. For more information on Hillman, visit www.hillman.com.

About Element Logic

Element Logic is a global technology company specializing in intelligent warehouse automation and software solutions. By integrating advanced robotics, data, and system orchestration, Element Logic helps customers unlock smarter, more efficient supply chain operations. For more information, please visit www.elementlogic.net/us

Media Contact

Element Logic

Gina Rotermund, Head of Marketing

Email: gina.rotermund@elementlogic.net

The Hillman Group
Helena Earl 
Senior Manager, Communications 
helena.earl@hillmangroup.com 

The post Element Logic and The Hillman Group Partner to Support New Cincinnati Distribution Center appeared first on Element Logic US.

We bring our latest automation solutions and technologies to MODEX 2026. Experience intelligent software, robotics, and scalable automation designed to perform and adapt.

Element Logic is bringing our latest solutions and technologies to MODEX 2026, giving attendees the opportunity to experience how intelligent automation is shaping modern warehouse operations.

At Booth B16707, we will demonstrate how our end-to-end approach—combining consulting, system design, advanced software, robotics, and lifecycle services—creates warehouses that are faster, smarter, and built for long-term adaptability. The technologies featured at MODEX build directly on the innovations we introduced at LogiMAT, now presented in a setting focused on scalable, real-world automation.

One partner. One connected warehouse solution.

As a system integrator and general contractor, we deliver fully integrated warehouse automation solutions tailored to each operation’s goals—whether supporting fulfillment, distribution, or production environments.

By viewing the warehouse as a connected ecosystem rather than isolated technologies, we help our customers reduce complexity, strengthen resilience, and achieve sustainable long-term results.

Visit us at MODEX 2026

📅 April 13–16, 2026
📍 Georgia World Congress Center, Atlanta
📍 Booth B16707

The post From LogiMAT to MODEX: Showcasing the Next Wave of Warehouse Innovation appeared first on Element Logic US.

Element Logic has entered into an agreement with Equinor for the delivery of an AutoStore system to the Mongstad facility on Norway’s west coast. Equinor is a global energy company developing oil, gas, and renewable energy to power the transition to a low-carbon future.

This collaboration marks two key milestones: Equinor becomes Element Logic’s first customer within the Norwegian oil and gas industry, and the very first to implement the company’s new Automation as a Service (AaaS) model. 
 

Mongstad is home to one of Norway’s largest and most complex industrial energy hubs, operating 24/7 with high demands for availability, safety and predictability. In addition to being a major oil refinery, the site also includes a crude oil terminal, gas processing and petrochemical operations. As a critical component of Norway’s energy infrastructure, it requires operational excellence at every level, one of the key reasons Equinor has chosen a new approach to automation. 

Element Logic has previously delivered automation to the Mongstad facility. This latest partnership builds on that experience, while taking a significant step forward: Element Logic will now hold long-term operational responsibility for ensuring the system’s performance and availability throughout its lifecycle. 

Subscribing to performance – not ownership

Rather than owning and operating the automation system themselves, Equinor has chosen to subscribe to a defined performance outcome through Automation as a Service. This means that Element Logic takes full operational responsibility for running the solution, ensuring availability, and continuously optimizing performance. The AaaS model is tailored for companies seeking flexibility and reliability, without tying up capital in major upfront investments or building internal automation expertise. 

Equinor’s decision to implement Automation as a Service at Mongstad sends a clear signal to the market: Industrial players want flexible solutions, but with defined performance commitments and shared responsibility over time. When a company like Equinor chooses this model, it confirms the need for partnerships that combine shared responsibility, risk, and knowledge,” says Andreas Kristensen, Customer Success Director, Element Logic Scandinavia 

Equinor’s choice demonstrates a shift in the market: performance and responsibility over time is what matters.

Andreas Kristensen, Customer Success Director, Element Logic Scandinavia 

Around-the-clock access to critical spare parts 

The solution at Mongstad will serve as a secure inventory for critical spare parts. A dedicated pick-up port ensures technicians and maintenance personnel have 24/7 access to the parts they need, regardless of the time of day. 

The system will be monitored and evaluated based on clear performance indicators: storage capacity, throughput and availability. These are the metrics Equinor is subscribing to and which Element Logic is accountable for delivering, every single day. 

Entering a new segment with a long-term view 

The agreement with Equinor marks Element Logic’s entry into a new industrial segment in Norway. The oil and gas industry places high demands on stability, safety and lifecycle thinking – areas where the AaaS model delivers substantial value. As a solution partner, Element Logic is also responsible for system lifecycle management, including utilization, upgrades and long-term performance. This reduces the risk of outdated equipment and ensures optimal use of resources throughout the solution’s lifetime.

Customer Success from day one 

Customer Success is integrated from the start in the AaaS model. Element Logic will continuously monitor and optimize the solution throughout its entire lifespan with clear performance targets tied to uptime and capacity. 

For Equinor, this is about more than technology. It is about predictable operations at a facility where availability is absolutely critical. With Automation as a Service, we take full responsibility for ensuring the solution performs every day, around the clock,” says Andreas Kristensen. 

With Automation as a Service, we take responsibility for ensuring the solution performs every day, around the clock.

Andreas Kristensen, Customer Success Director, Element Logic Scandinavia

Go-live in the first half of 2026 

The system at Mongstad is scheduled to go live in the first half of 2026. Element Logic will stay closely involved throughout the project, with one clear goal: to deliver on our promise of availability, performance and peace of mind.

The post Equinor chooses Automation as a Service from Element Logic appeared first on Element Logic US.

Discover how Automation as a Service removes complexity and keeps you competitive 

Automation as a Service
– The future of warehousing, on subscription 

At Element Logic, we have always believed in thinking differently – challenging the status quo, embracing technology early, and making automation accessible for every ambitious warehouse. In the rapidly evolving world of logistics, the real question is no longer whether to automate, but how to do it effectively. 

That is why we are introducing Automation as a Service (AaaS) – a subscription-based, full-service automation model that minimizes risk, complexity, and capital strain. It is developed for customers who want joint operational responsibility to ensure maximum productivity and peace of mind – knowing that they utilize Element Logics’ best practice and “know how” in a partnership. 

What is Automation as a Service? 

AaaS is our answer to the evolving needs of modern warehouses. With AaaS, you do not buy automation – you subscribe to it. 

-Think of it like subscribing to efficiency. Just as ridesharing transformed urban mobility, AaaS brings that same reliability and simplicity to your warehouse. You only pay for the performance you need, says Håvard Hallås, Chief Commercial Officer at Element Logic. Instead of heavy upfront investments and maintenance headaches, you get a tailor-made automation solution combined with our industry-leading software, live monitoring, warehouse expert guidance, and continuous optimization, he continues. 

“Think of it like subscribing to efficiency. Just as ridesharing transformed urban mobility, AaaS brings that same reliability and simplicity to your warehouse. You only pay for the performance you need.”

Håvard Hallås, Chief Commercial Officer, Element Logic

Why Choose AaaS?  

Automation as a Service removes the traditional barriers of warehouse automation, lowering the threshold for ambitious companies to adopt automation. With no upfront investment and reduced risk, AaaS makes it easier than ever to future-proof your warehouse without the long-term commitments of traditional procurement. 

At Element Logic, we have built our reputation as the world’s first – and largest – AutoStore partner. With AaaS, we go beyond technology, and we take shared responsibility for your performance, uptime, and success. 

“With Automation as a Service, we remove the barriers to warehouse automation, enabling customers to scale with confidence – no upfront investments, reduced operational risk, and less strain on internal resources. All of it designed to deliver what matters most: maximum productivity.”

Stian Hagen, Concept Architect 

Who is AaaS for?

Every business is different. That is why Automation as a Service adapts to your challenges and priorities, so you get a solution built around what matters most. 

Every company has its own challenges. Automation as a Service is built to suit them – with a proven model that works across industries. 

• Growing Companies: You might be scaling fast but are cautious about locking cash into infrastructure. AaaS lets you scale today, pay as you grow and gives you expert support that keeps up with your ambitions, and zero CapEx.  
• Companies focusing on their core business: You’ve built success by focusing on your core business, and even though the benefits are clear, automation can feel like a big shift. Automation as a Service (AaaS) provides a smooth, low-risk path into warehouse automation, ideal for organizations with limited bandwidth for complex projects. With Element Logic’s experience from over 400 customers and a full-service model where we share the operational responsibility, AaaS lets you stay in control while we ensure performance, reliability, and peace of mind — together reaching capacity and KPI targets.
• 3PLs: You may operate fluctuating volumes and need flexibility. With AaaS, you minimize risk and ensure predictable performance and seamless growth – even in new markets. 
  Maybe you need automation but prefer to avoid the financial burden and technical complexity. AaaS offers simple, subscription-based automation, backed by our experts – so you can focus on delivering to your customers.

Or if you value stability and certainty – AaaS transforms automation from a massive investment into a low-risk, high-reliability service, with shared operational responsibility and clear, predictable costs.

A true green choice – Sustainability-proof life cycle management and financing 

With AaaS, the long-term risk is on us as a service provider and not the customer – Element Logic is responsible for both the financing and utilization of the equipment throughout its entire lifecycle, including site redeployment when the solution reaches end of life – fewer headaches for the customers and better for the environment. 

“With AaaS, the long-term risk is on us as a service provider and not the customer – Element Logic is responsible for both the financing and utilization of the equipment throughout its entire lifecycle.”

Kristian Rosseland, Vice President – Element Logic Financial Services 

Powered by People. Driven by Technology.
– Proven Through History. 

At Element Logic, we combine cutting-edge technology with passionate people and nearly 40 years of warehouse automation experience.

For decades, we have been at the forefront of warehouse innovation – ever since we built the world’s first AutoStore system. AaaS is the next chapter in that journey, designed for a world where staying competitive means staying flexible. 

Our team does not just deliver technology – we partner with you to maximize your success. From initial consultation to ongoing optimization, we are by your side – committed to your warehouse performance, every step of the way.

Revolutionizing Warehousing, together. 

We have always believed that warehouses are more than storage spaces – they are growth engines. With AaaS, we make it easier than ever to unlock their full potential. 

With AaaS, you do not just automate – you stay ahead. You will never have outdated hardware or software that holds you back. We monitor performance and handle upgrades, maintenance, and optimization – ensuring your warehouse evolves as quickly as the market demands. 

Ready to revolutionize your warehouse performance – without the financial and technical headaches?

The post Why Own Automation When You Can Subscribe to It? appeared first on Element Logic US.

Carlstadt, NJ — December 12,2025 — Element Logic, the global leader in intralogistics and warehouse automation, and Bergen Logistics, a global third-party logistics provider, are proud to announce the 2025 Element Logic Scholarship Competition. Originally established by ABCO Systems and now continued under Element Logic’s leadership, the program expands this year through a new partnership with Bergen Logistics, alongside longtime collaborators Raritan Valley Community College (RVCC) and the Council of Supply Chain Management Professionals (CSCMP).

Designed to equip students with real-world experience in logistics, supply chain operations, and warehouse management, the program continues its mission to close the knowledge gap that became evident during the COVID-19 pandemic.

A Program with a Purpose

The competition was first conceived by Thomas Hoff, Executive Vice President of Element Logic, who recognized a critical public misunderstanding of how supply chains function.

“During COVID, it became clear that most people had no idea how the supply chain actually worked,” said Hoff. “Warehouses stopped, shelves were empty, and suddenly logistics was national news. We created this program to educate, inspire, and attract new talent to the field. Watching it grow has been incredibly rewarding.”

This year, 13 students from RVCC are participating—its largest cohort to date—reflecting growing academic and industry interest in supply chain careers.

Immersive Industry Experience With Bergen Logistics

As part of the expanded partnership, Bergen Logistics opened its doors to participating students for three on-site learning days:

• November 10
• November 21
• December 12

During these visits, students toured Bergen Logistics’ operations, engaged directly with leadership, and were introduced to a live case study challenge that mirrors real business scenarios. Between visits, students worked closely with mentors from Element Logic, Bergen Logistics, RVCC, and CSCMP to refine their strategies, analyze operational data, and prepare informed solutions.

“At Bergen Logistics, we see education and industry as two sides of the same coin,” said Charles Ickes, CEO of Bergen Logistics. “By welcoming students into our facilities and exposing them to real operational challenges, we are helping them build the skills and confidence they need to succeed in modern supply chain careers. We are proud to partner with Element Logic, RVCC, and CSCMP on this initiative and to invest in the next generation of logistics professionals.”

Upcoming Key Milestones

• January 14, 2025 — Final Student Presentations
  RVCC, 9:00 AM – 12:00 PM
  Students will present their solutions to a judging panel composed of executives and subject-matter experts from Element Logic, Bergen Logistics, and CSCMP.
• January 20, 2025 — Award Ceremony & Winner Announcement
  The winning student will be selected following the presentations and formally announced during the awards dinner.
  The winner will receive a $5,000 scholarship, funded jointly by Element Logic, RVCC, CSCMP, and Bergen Logistics.

Following the January 14 presentations, Element Logic will convene program partners to select the winner.

Element Logic’s Ongoing Commitment

“We are incredibly proud to continue the scholarship program originally created by ABCO Systems,” said Seth Weisberg, CRO of Element Logic North America. “Giving students access to real warehouses, real data, and real operational challenges is essential for shaping the next generation of supply chain professionals. This competition creates a direct bridge between education and industry, and we are honored to support it.”

A Growing Legacy of Collaboration

What began as a local initiative has evolved into a multi-organization educational partnership that provides unparalleled hands-on learning. With Bergen Logistics joining this year as a formal partner, the Element Logic Scholarship Competition is steadily becoming one of the region’s premier experiential learning programs for supply chain students.

For More Information

Element Logic Media Contact
marcomm@elementlogic.us
www.elementlogic.net

Bergen Logistics Media Contact
marketing@bergenlogistics.com
www.bergenlogistics.com

The post 2025 Element Logic Scholarship Competition: A Joint Initiative of Element Logic and Bergen Logistics appeared first on Element Logic US.

FOR IMMEDIATE RELEASE – Carlstadt, NJ — Element Logic is proud to announce the Automation Innovation 2025 Tradeshow, taking place on November 13, 2025, from 10:00 AM to 4:00 PM at our newly renovated showroom located at 372 Starke Road, Carlstadt, New Jersey. This event is free to attend, open to everyone, and designed to showcase the latest advancements in warehouse automation and supply chain technology. Registration is required to secure your spot.

The day begins with a ribbon-cutting ceremony at 9:30 AM, celebrating the grand opening of our upgraded showroom. This milestone reflects Element Logic’s continued investment in innovation and its commitment to providing customers with state-of-the-art automation solutions. Following the ceremony, attendees will experience our third tradeshow of the year, continuing a tradition previously hosted by ABCO Systems before its acquisition by Element Logic.

What to Expect at Automation Innovation 2025:

• Industry-Leading Exhibitors: Meet top vendors and innovators, including AutoStore, Addverb, SnapFulfil, Centric Packaging, Vuzix, Movu, RightHand Robotics, MHS Conveyor, Locus Robotics, CloudX Systems, Warehouse Structures, and more.
• Live Technology Demonstrations: Explore robotics, AI-driven systems, and advanced warehouse technologies that are transforming operations worldwide.
• Networking Opportunities: Connect with peers, thought leaders, and technology partners driving the future of logistics and fulfillment.
• Showroom Experience: Discover Element Logic’s latest solutions in action, including our flagship AutoStore system and integrated automation technologies.

“The third annual Automation Innovation Tradeshow is a reflection of our continued dedication to advancing warehouse automation and supply chain excellence,” “Each year, this event grows in impact and reach—bringing together top innovators, trusted partners, and forward-thinking businesses to explore what’s next in logistics technology.”

Seth Weisberg, Chief Revenue Officer of Element Logic Americas.

This event underscores Element Logic’s mission to help businesses optimize their operations, reduce costs, and stay competitive in an evolving market. By bringing together leading technology providers and industry experts, Automation Innovation 2025 Tradeshow offers attendees a unique opportunity to learn, collaborate, and explore solutions that will shape the future of supply chain operations.

“Hosting Automation Innovation 2025 and unveiling our renewed showroom marks an exciting milestone for Element Logic. We look forward to welcoming partners, customers, and industry leaders to experience the next chapter in automation.”

Krish Nathan, CEO of Element Logic Americas

Event Details:

• Date: November 13, 2025
• Time: 10:00 AM – 4:00 PM (Ribbon Cutting at 9:30 AM)
• Location: Element Logic Showroom, 372 Starke Road, Carlstadt, NJ
• Cost: FREE (Registration Required)
• To Register: https://www.elementlogic.net/us/events/element-logic-automation-innovation-2025-trade-show/

About Element Logic®

Element Logic optimizes warehouse performance through cutting-edge technology, AI-driven software, and tailored solutions that enhance efficiency, accuracy, and scalability. Element Logic is a global technology company founded in 1985, with more than 900 employees across 30 countries specializing in intelligent warehouse automation, and it’s the world’s first and largest AutoStore partner.

With a strong heritage rooted in innovation, Element Logic empowers businesses across industries to maximize success by automating workflows and improving logistics operations. Their unique combination of expertise, proven track record, and commitment to both, people and technology, make them the preferred partner for warehouses aiming to gain a competitive edge.

At Element Logic®, people are the greatest resource. It is their bravery, passion, and reliability values that enables them to deliver smarter solutions for their customers to succeed. Optimizing warehouse performance is not just a slogan – it is their mission.

Learn more at www.elementlogic.us and follow them on LinkedIn and YouTube.

For media inquiries, please contact:

Gina Rotermund

Head of Marketing, Element Logic Americas

Gina.rotermund@elementlogic.us

The post Element Logic Hosts Automation Innovation 2025 Tradeshow – Free and Open to All appeared first on Element Logic US.

The Thalia Bücher GmbH, a leading omnichannel bookseller in German-speaking regions, has commissioned system integrator Element Logic to undertake an extensive automation project for its Thalia omnichannel hub in Marl. In addition to comprehensive conveyor systems and material handling equipment, Element Logic will install Germany’s largest AutoStore system, featuring 280,000 bins and 530 robots.

With expertise gained from more than 400 completed installations, Element Logic has been awarded the role of general contractor by Thalia to automate intralogistics at the Marl mega-facility. Located in the newly developed industrial area gate.ruhr, the project will be executed in two phases. In the first phase, Element Logic will install the AutoStore system with 280,000 bin storage locations and a comprehensive conveyor system in the omnichannel hub. Upon completion, 530 R5 robots will handle five-digit volumes of bins per hour across 69 connected picking ports.

Order fulfillment for both B2C and B2B will take place in two picking zones integrated into the system as “tunnels.” Supported by Element Logic’s AutoLight system, picks at the ports will deliver into up to four destination bins. In the AutoStore section dedicated to inbound goods, small and large batches will be stocked via an additional 27 ports. Packaging will be partially automated and completed by automatic packaging machines. A multi-kilometer conveyor network, managed by Element Logic, will connect the AutoStore system with the fast-moving goods zone, packing area, and shipping area.

Spanning more than 50,000 square meters, this facility will become Germany’s largest AutoStore system. Element Logic is responsible as the general contractor for intralogistics. The first phase of the project is slated to become operational in early 2026.

Key Figures at a Glance

• 280,000 bin storage locations
• 530 AutoStore robots
• 69 connected picking ports
• 27 inbound ports
• Tens of thousands of bins per hour (throughput estimate is 13,000 totes per hour) (200 TPH per port)
• 50,000+ m² facility size
• Go-live: Early 2026

The post Element Logic Builds Germany’s Largest AutoStore System for Thalia appeared first on Element Logic US.

In an age of same-day delivery expectations and peak-season surges, throughput has become the heartbeat of successful warehouse operations. Now, Element Logic is setting a new benchmark—redefining what high throughput really means, and proving that smart, scalable automation can outperform even the most traditional heavy-duty systems. 

Fast fulfillment is not just a competitive edge—it is a customer expectation. Whether you are shipping shoes or spare parts, the ability to process high volumes of orders per hour, with precision and consistency, is what keeps your operation ahead of the curve. 

While many assume high throughput requires massive, complex infrastructure, Element Logic is challenging that assumption with smarter, space-efficient automation. 

How we unlock high throughput—intelligently

At Element Logic, high throughput isn’t just about moving faster—it is about moving smarter. We combine compact systems like AutoStore with powerful warehouse software, robotics, conveyors, and intelligent operating design to create a seamless flow from inbound to outbound. 

Element Logic’s software suite optimizes the pick phase in real time, ensuring the right bins are always at the right place—ready for picking or replenishment. Meanwhile, our AI-powered warehouse control system (WCS) orchestrates people, ports, robots, and processes into a single high-speed fulfillment engine. 

“There’s a widespread misconception that AutoStore is only suited for slow-moving operations. The reality is very different. Some of the world’s largest and fastest customers are proof of incredible speed – in addition to the exceptional reliability, flexibility and density that AutoStore already are highly recognized for,” says Terje Skjølberg, Group Sales Director at Element Logic. 

See how our systems deliver performance at scale 

There’s a widespread misconception that AutoStore is only suited for slow-moving operations. The reality is very different.

Terje Skjølberg, Group Sales Director at Element Logic

“Through smart design and intelligent orchestration, we help customers push the boundaries of what is possible with automated warehousing—meeting today’s operational demands while ensuring scalability for the future,” Terje continues. 

What high throughput looks like in action 

The proof is in the performance. Here are just a few examples from Element Logic’s customers: 

• Boozt.com: From customer order to dispatch in just 49 seconds 

• XXL: 500+ bin presentations and 800+ order lines/hour per operator 

• Helly Hansen: Fulfillment time reduced from days to hours 

• Bergfreunde: 400% increase in picking efficiency 

These results are made possible not just by hardware, but by smart orchestration, scalable design, and deep operational insight. 

Read more about how we help customers perform under pressure 

The Element Logic difference 

What sets Element Logic apart is our holistic approach. We don’t just install automation—we design for performance. From system simulation and layout planning to software configuration and lifecycle optimization, we ensure your solution delivers the throughput your business needs—today and tomorrow. 

Whether you are scaling fast, expanding into new markets, or preparing for peak seasons, we are ready to help you transform your warehouse into a high-speed, high-efficiency operation. 

Book a consultation with our experts

Executive Vice President

Robert Humphry, PE

E-mail

Learn how Element Logic enables high-performance warehousing 

See how our systems deliver performance at scale

See our latest news

The post Element Logic Redefines High-Throughput Warehousing for Modern Fulfillment appeared first on Element Logic US.

FOR IMMEDIATE RELEASE – MELBOURNE, Fla. – June, 4, 2025

Element Logic is proud to announce the implementation of an AutoStore system, summer 2025, at Purdue Polytechnic School of Engineering Technology’s campus in West Lafayette, Ind.
Element Logic will install an AutoStore system to act as a “mock warehouse” within Purdue’s Campus — home to a cutting-edge Smart Factory. This is an important piece of Purdue University’s commitment to driving innovation in automation and shaping the future of engineering education

“This collaboration with Element Logic will allow our students to interact directly with cutting-edge automation, gaining the skills and insights that will set them apart from day one in the workforce,”

Daniel Castro, Dean of the Purdue Polytechnic, said.

The Smart Learning Factory is designed to provide hands-on experience and immersive learning to prepare the next generation of engineers for a highly competitive and technically demanding marketplace. Acting as a microcosm of modern industry, the facility integrates advanced technologies such as IoT-connected devices, AI-driven optimization, and cybersecurity tools—mirroring the digital and physical systems students will encounter in real-world smart manufacturing environments.

“At Purdue Polytechnic, we are committed to giving students access to the most advanced technologies shaping today’s industries,” Castro added. “The integration of AutoStore into our Smart Factory reflects our hands-on, real-world approach to education.”
The Smart Factory at Purdue brings together a fully integrated, flexible manufacturing environment—featuring several production machines, assembly lines, and now a highly efficient AutoStore system that will serve as the factory’s dedicated warehouse solution.

“Integrating a top-tier, industrial-grade AS/RS in a compact educational facility is a challenging goal,” said Steve Musick, Smart Manufacturing Engineer for the Smart Learning Factory.  “AutoStore’s leading-edge technology and proven scalability made it an ideal choice for our performance, space, and instructional requirements.  Robert and the Element Logic team engaged with us immediately and were equally excited to turn this goal into a reality.  Their global expertise in logistics and AutoStore integration makes them an invaluable partner for this deployment and for future endeavours.”

“Purdue’s Smart Factory is already recognized as the nation’s largest, most comprehensive smart-manufacturing learning ecosystem, and we’re proud that a fully functioning AutoStore grid will now serve as its warehouse ‘heart’,”

Robert Humphry, Executive Vice President at Element Logic, said.

“By giving students live access to the same cube-storage automation trusted by leading global retailers, we’re turning classroom concepts into hands-on data, KPIs, and real-time problem solving.”
With access to the densest ASRS technology, Purdue University’s students, faculty, and guests will be able to test and understand —first-hand — real-time capabilities of automation.

“Seeing our AutoStore system serve as the core warehouse solution within Purdue’s Smart Factory is a great example of how automation can bring theory into practice.” Parth Joshi, CPO at AutoStore, said. “Through Element Logic’s integration, students now have real-time access to cutting-edge robotics and software that orchestrate order fulfillment with speed and precision. “It’s vital that tomorrow’s engineers are exposed to world-class technologies like AutoStore early in their careers — this not only strengthens their practical skills, but also inspires them to explore how intelligent automation and data-driven systems can transform the way we design and operate future technologies,” Joshi added.

“This installation not only supports Purdue’s forward-thinking approach to education but also reflects our commitment to empowering the next generation to move things forward.”

Parth Joshi, CPO at AutoStore

This hands-on access allows students to experience how cutting-edge automation technologies integrate into modern manufacturing environments—offering insights into efficiency, scalability, and sustainable operations.
“This system and the Smart Lab enable future engineers to experiment and develop skills they’ll use on day one in the industry,” Humphry added. “Element Logic couldn’t ask for a better partner than Purdue University in preparing future generations to reimagine how goods move through tomorrow’s supply chains.”
The AutoStore solution from Element Logic will operate as a fully functional component of the Smart Factory’s logistics and materials management workflow.

About Purdue University
Purdue University is a public research university leading with excellence at scale. Ranked among top 10 public universities in the United States, Purdue discovers, disseminates and deploys knowledge with a quality and at a scale second to none. More than 107,000 students study at Purdue across multiple campuses, locations and modalities, including more than 58,000 at the main campus in West Lafayette and Indianapolis. Committed to affordability and accessibility, Purdue’s main campus has frozen tuition 14 years in a row.

About Element Logic  
Element Logic is a technology company that optimizes warehouses for customers to gain a competitive edge. The company was founded in 1985 and is headquartered in Norway. It operates worldwide and is the world’s first and largest AutoStore partner. Element Logic offers its customers automated robotic solutions, software, and consulting services.  
 
For more information go to elementlogic.us  and follow us on LinkedIn, Facebook and YouTube.  
  
 
Media Contact: 
Gina Rotermund
Marketing Campaign Specialist
(818) 890.6002, gina.rotermund@elementlogic.us 

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